Course Title: Advanced Studies in Communication and Media
Course Code: COM301
Credits: 4
Instructor: Dr. Emily Carter
Email: emily.carter@university.edu
Office Hours: Tuesdays & Thursdays, 3:00 PM - 5:00 PM
Course Description:
This course explores the dynamic field of communication and media, focusing on contemporary trends, theoretical frameworks, and practical applications. Students will analyze various forms of media, including digital platforms, social networks, and traditional outlets, while developing critical thinking skills necessary for understanding the impact of media on society. The course also emphasizes ethical considerations in media production and consumption.
Course Objectives:
- Understand key theories and models of communication.
- Critically evaluate media content and its influence on public opinion.
- Develop proficiency in analyzing media texts and interpreting their messages.
- Gain insight into ethical issues surrounding media practices.
- Apply theoretical knowledge to real-world scenarios through case studies and projects.
Course Outline:
Week 1: Introduction to Communication Theory
- Overview of communication models (Shannon-Weaver, Osgood-Schramm)
- Importance of context in communication
Week 2: Media Landscape Today
- Evolution of media from print to digital
- Current trends in journalism and entertainment
Week 3: Social Media Dynamics
- Platforms and their role in shaping discourse
- Viral phenomena and user-generated content
Week 4: Propaganda and Persuasion
- Techniques used in political advertising
- Historical examples of propaganda campaigns
Week 5: Ethics in Media
- Balancing freedom of speech with responsibility
- Case studies involving media ethics violations
Week 6: Visual Rhetoric
- Analysis of images and video as persuasive tools
- Subliminal messaging in advertisements
Week 7: Global Media Perspectives
- Cross-cultural communication challenges
- International news coverage biases
Week 8: Midterm Exam Review
- Recap of topics covered so far
- Study strategies for exam preparation
Week 9: Midterm Examination
Week 10: Digital Storytelling
- Crafting narratives using multimedia elements
- Interactive storytelling techniques
Week 11: Advertising and Consumer Behavior
- Psychological effects of marketing campaigns
- Ethical dilemmas in consumer advertising
Week 12: Media Literacy
- Teaching strategies for fostering media literacy
- Tools for evaluating online information sources
Week 13: Final Project Presentations
- Group presentations based on research projects
Week 14: Course Wrap-Up
- Summary of major themes
- Open discussion on future directions in media studies
Assessment Methods:
- Participation: 10%
Active engagement during lectures and discussions is essential. Regular attendance and thoughtful contributions will be evaluated.
- Quizzes: 20%
Short quizzes at the end of each module to assess comprehension of key concepts.
- Midterm Exam: 30%
Comprehensive test covering material from weeks 1-8.
- Final Project: 30%
Groups of four will collaborate on a project exploring a specific aspect of media communication. A presentation and written report are required.
- Final Exam: 10%
Cumulative assessment of all course materials.
Required Texts:
1. Communication Theory: Epistemological Foundations by James W. Carey
2. Theories of Mass Communication by Denis McQuail
3. Digital Media Ethics by Peter Menzel
Additional Resources:
- Recommended readings available on the course website.
- Access to academic journals via university library portal.
Policies:
- Late submissions will incur a penalty unless prior approval has been granted.
- Academic integrity is paramount; plagiarism will result in immediate failure of the assignment.
- Students requiring accommodations should contact the instructor at least two weeks before the start of the semester.
Note: This syllabus is subject to minor adjustments throughout the semester based on class progress and feedback. Please refer to the official course page for updates.
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End of Syllabus
